Stephen Baer Publishes "Stickology"

Stickology, How to Buide Unbreakable Conncetions with Employees and Customer for Life

What if the secret to business success wasn’t technology, strategy, or products, but the emotional connections you build with your people?

Stickology: How to Build Unbreakable Connections with Employees and Customers for Life exposes the engagement deficit costing businesses trillions each year and shows how to create lasting commitment from employees and customers. Scarsdale resident Stephen Baer explores the traits that allow elite organizations to forge relationships that endure even through crises.

Through his framework for “forever engagement,” Baer demonstrates how measurable emotional investment drives loyalty, advocacy, and performance. Engaged employees deliver exceptional experiences that turn customers into lifelong advocates and enable companies to reinvest in their people.

Through 30 paired case studies such as Life is Good and SHEIN, Lyft and Uber, Whole Foods and Kroger, and Credo Beauty and Ulta, the book contrasts organizations that build meaningful connections with those that rely on superficial touchpoints. Packed with frameworks, self-assessments, and exercises, Stickology equips leaders to create authentic, sustainable connections that turn engagement into a lifelong competitive advantage.

Baer is the Co-Founder and Managing Partner of Engagency, which helps organizations create high performing teams. Baer has also contributed to the Forbes Human Resources Council for years and has authored two children’s books.

Who is the Book For?

-Organizations that are looking to create meaningful relationships with their customers
-Leaders who are looking to engage their employees to build a stronger workplace
-CEO, CFO, Chief Transformation Officers, Management team

The Reader Will Learn How To:

-Create genuine connections, building bridges to stronger relationships
-Rethink how to properly engage consumers to create brand loyalty
-Build trust between leadership and employees