Monday, Jul 04th

Geoff Loftus To Read and Sign New Book at Borders

Edgemont resident and author, Geoff Loftus will be at Borders bookstore at 680 White Plains Post Road on June 6, 2010, at 2 pm for a D-Day Anniversary reading and signing of his new book, Lead Like Ike: Ten Business Strategies from the CEO of D-Day.

Not another leadership book, Lead Like Ike explains how to man up and manage tough in the face of today’s crushing corporate pressure.

In the current business environment, most executives could learn some real lessons from the man who managed what many may qualify as one of the single largest, most important and highest-pressure business projects in all of history.

Lead Like Ike begins with Dwight Eisenhower reporting for work as the CEO of D-Day Inc., facing a tight timeline, having to create an enormous executive staff and company, and then managing the invasion of an entire continent. At stake? Merely the lives of tens of thousands of men, the futures of their families back home, the country for which they fought and quite possibly, the fate of the free world. By analyzing military operations as business operations, and the commanding general as CEO, Ike finds management lessons for modern corporate executives.

Geoff Loftus has been an editor and writer for more than 25 years in print, television, radio and on the Internet. He has addressed large audiences and Fortune 500 companies on numerous business topics. He has been interviewed by Forbes, Fortune, The New York Times, and The Wall Street Journal, in addition to Compliance Week, Directors and Boards, and Corporate Boards. Loftus was Managing Editor of Across the Board, a monthly business magazine of thought and opinion at The Conference Board, and was the first director of The Conference Board’s website, which won numerous awards during his tenure. He has also written and co-written numerous televised original screenplays and teleplays.

Date: June 6, 2010
Time: 2:00 PM
Place: Borders Books, 680 White Plains Post Road, Scarsdale

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