Meet Animator Extraordinaire J.J. Sedelmaier
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Animation Director, Illustrator and Designer J. J. Sedelmaier is well known for his work in television, commercials and print and has created animations for Saturday Night Live, Beavis & Butt-Head and Schoolhouse Rock to name a few. He and his wife Patrice Sedelmaier run J.J. Sedelmaier Productions in White Plains and are long time residents of Greenacres in Scarsdale. J.J. is creative, energetic, dynamic and fun and agreed to an interview with Scarsdale10583.com. Here is what we learned:
Where did you grow up and how did you develop an interest in art?
I grew up in Evanston, Illinois and spent just as much time in Chicago. Both my parents have an art background and I was endlessly encouraged to explore all things artistic. As a kid I read comic books and it was a strong bond between my dad and me. He kept his comic books from when he was a kid and I used to read those too.
Did your parents nurture your talent, and if so how?
There was always art material around me. My mom used to attend art fairs and I'd go with her. Both my parents were into
movies and film as well.
What were your activities/interests in high school and college?
Art, local history, film. . . I also worked in restaurants when I was in college and it helped me to transition into real life.
Who are some of the people who influenced you early on?
Both of my parents and a couple of teachers I had in high school and college.
How did you get into the field of animation?
I'd always drawn and was actually interested in getting into the comic book industry right out of college. I moved to New York after college, but was not encouraged by what I saw of the comic book industry. American comics in the late 1970's was a dying field. So, I decided to take my portfolio around to anyone in any related field that would spare the time to look. I had a meeting with John Anthes at Channel 13/PBS and he took a liking to me and sent me off with a list of people to see. One of those was an independent animator who took me under his wing and started feeding me work as an assistant animator. He then recommended me to a large production studio where I got a chance to work professionally on projects like "Strawberry Shortcake" and "The Berenstein Bears'. Dreadful work - but it was work and I was integrating myself into the animation industry. I freelanced for a few years and by 1984 I'd built a pretty good reputation as a dependable assistant animator. A position opened up at a studio called The Ink Tank run by a brilliant illustrator/designer, R.O. Blechman. This is where I really took off. After working there for a couple months, Blechman wanted to promote me to his producer. I had just got my fingers into actually animating and was reticent to give that up for a position that was more executive than art based. But I realized that this unique opportunity would ultimately give me more control and would open vistas in an area I hadn't had a chance to investigate yet. It could also prime me for possibly running a studio. I spent the next five years growing and absorbing more and more responsibility (as well as building a reputation as a top-notch animation producer/director), so by 1990, my wife, Patrice, and I were ready to start our own studio.
Tell us about your work – both the entertainment and commercial sides of the business.
It's always been about how to use animation in the best possible way. To try and come to every project without preconceived notions or formulas. We've done work in every possible style and technique, from drawn designs to computer animation. We work with a lot of artists and illustrators that aren't animators and figure out how to translate their art into animation/film. We also help problem solve and develop strategies with both ad agencies for their ad campaigns, and with networks for their own shows. We were the studio that launched Beavis and Butthead for MTV. We co-created the Saturday TV Funhouse cartoon series (Ambiguously Gay Duo, Fun With Real Audio, etc.) with Robert Smigel for Saturday Night Live/NBC and our studio was the exclusive producer of the cartoons for the first three seasons. The Tek Jansen series on The Colbert Report came out of J.J. Sedelmaier Productions in White Plains. We recently resurrected the classic "Speedy Alka-Seltzer" icon by working with energyBBDO in Chicago, figuring out how to redesign and produce the well-known character using computer animation and live action. One of my favorite projects was when we redesigned the entire branding campaign for the Chicago Tribune that involved all aspects of its identity - TV, print, theatrical, outdoor. Being originally from the Chicago area made this especially gratifying!
Do you write scripts as well as create animations?
What I can say is whenever I do a film that has no dialog, my storyboard is the "script", but normally no I don't write the scripts. I often work closely with the writers however, to punch up the scripts and make sure they're consistent with what I think the film should be, as the director.
How has the business changed since you began?
It's all influenced by technology - animation has been that way for a century. The difference now is that the digital domain 
completely surrounds the entire industry and computer-generated imagery (CGI) is the favored technique. The economy has also made the advertising industry cautious and a lot of commercial projects get canceled. Young people interested in getting into animation need to have a varied background and must be versed in computer AND classic techniques if they want to work and be successful.
What are some of the latest technological advances that have impacted how you work?
So much is done over the internet now. There's no motion picture film - it's all data files. This is wonderful from the standpoint that you can change things at the push of a button. You used to have to draw on paper, paint on celluloid, photograph on film, develop and print the film, transfer the film to videotape. Now it's all done digitally. You can still draw (and should as much as possible) but it's on a tablet. Once the imagery enters "Digital Land" it's endlessly manipulated and refined until it's in its final form - all in the same domain.
What do you see happening in the future that will change the field?
I think the lines between animation/special effects (special effects are animation too) and live action will continue to blur - it already has so much. I don't think there's a movie released nowadays that doesn't use some form of digital effects. It's often seamlessly hidden and so well done that you don't realize it's been used.
I know you have many interests, hobbies and collections. Tell us about some of your passions.
I've always been interested in history - especially when it comes to design and culture. I write for the Print Magazine blog, "Imprint" ( http://imprint.printmag.com/j-j-sedelmaier/ ) and use it to share my whacked out interests. I recently curated a show on NY animation history at the Westchester Arts Center/Jacob Burns Center that I hope to take to other venues. I've been involved with the folks that do the NY and Chicago ComicCons since they started and regularly contribute to those events. Colleges and universities bring me in to do presentations, workshops, and lectures - I really enjoy these!
You also have a keen knowledge of Scarsdale history. How did that develop and what do you collect that relates to local history?
I have a tendency to become interested in any locale I spend any length of time in. I was involved with the campaign to help save the old ambulance corps NYW&B Heathcote train station. It's now a realty office and it's a gem! Our studio is in White Plains and I was so fond of our office building (The Bar Building by the Ritz-Carlton) that I got extremely involved in the efforts to get it on the National Register of Historic Places and save it from demolition. I had done the same thing in 2003 with a train station in Skokie, Illinois, close by to where I grew up. From Scarsdale I have some books, vintage postcards and an old 1920's street sign.
J.J. Sedelmaier Productions, Inc.
www.jjsedelmaier.com
Greenacres Says Goodbye to Linda Zayac
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There wasn’t a dry eye in the room at the reception to honor Linda Zayac for sixteen wonderful years at the Greenacres School. Students and parents of all ages gathered to honor Zayac who has been the friendly face behind the desk in the office for as long as anyone can remember. Many students started their day hearing Zayac call “Good Morning Greenacres,” while she juggled forgotten lunches, mislaid homework and calmed frantic parents. Confident and capable, Zayac had a way of making everyone feel welcome, from prospective parents touring the school to old timers who returned to Greenacres to see her familiar face.
At the reception, Greenacres PTA President Kathleen Campbell said Zayac was “loved by all,” and delivered Zayac her 
final report card, telling Zayac that she is “excellent in all that [she does].” Former Greenacres PTA President Karen Ceske credited Zayac with “inestimable grace, brightness and energy,” and said that she was a friend and confidante to the parents of Greenacres. She announced a fitting gift to the school to be made in Linda’s name, and showed a rendering of a lit welcome lantern that will be hung outside the school to illuminate the way. The light will call to mind Zayac’s warmth, radiance and shine on the school in the years to come. Greenacres artist and mother Jessica Goldman drew a beautiful rendering of the light at the school, which was framed and presented to Zayac. Visibly moved, Zayac said, “For the first time in my life, I am speechless.”
But that was not all. Melissa Boxer and Lisa Hassan announced another surprise -- 179 Greenacres parents had contributed to a retirement trip for Zayac, giving her an all expense paid vacation in Mexico's Riviera Maya.
Surrounded by a few hundred children, parents and teachers, Zayac gave hugs and goodbye kisses and everyone enjoyed refreshments and a large goodbye cake.
As a Greenacres mom myself, I honor her for her service to our community. The school will be hard pressed to fill her shoes.
Calling Future Politicians
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The League of Women Voters of Scardale seeks students to attend a statewide conference in Albany. Applications from high school students who are Scarsdale residents are sought for the 12th annual Students Inside Albany conference, which is scheduled to be held on March 25-28 in Albany. One student will be chosen to attend, and all expenses (including travel and hotel) will be covered. The conference, sponsored by the League of Women Voters of New York State Education Foundation, is designed to increase students’ awareness of their responsibilities in a representative government and to provide the tools necessary for meeting that responsibility. This interactive conference will bring together high school students from across the state to learn about New York State government and the process by which citizens can participate in the policy-making arena. Students will also tour the Capitol and observe both the Senate and Assembly in action by spending an afternoon shadowing their legislators. The participant will receive a student membership in the League of Women Voters of Westchester, which includes an e-mail newsletter and invitations to meetings on government related topics.
For an application or more information, contact Pamela Fuehrer, Scarsdale League of Women Voters (914-472-9440 or pfuehrer@optonline.net). Application forms are also available at the Scarsdale League of Women Voters’ website (LWVS.org) and must be received by January 11.
Let’s Get Ready Wins $500,000 from the American Giving Awards
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Let’s Get Ready, a nonprofit organization devoted to expanding college access by providing free SAT preparation and college admissions guidance to low-income high school students, won second place and a prize of $500,000 on Saturday, December 10th in the first-ever American Giving Awards presented by CHASE. After competing against thousands of charities to become one of the five finalists, Let’s Get Ready competed for the first place one million dollar prize in the American Giving Awards, a combined effort of Chase, Dick Clark Productions and Intersport, aimed at encouraging national support and volunteerism for local charities.
Executive Director Lauri Novick accepted the award on behalf of the organization at the star-studded award show broadcast on the NBC Network. Let's Get Ready will utilize the $500,000 to expand programs and serve more students. “This award is huge for Let’s Get Ready,” said Novick. “It will enable us to nearly double our impact, sending 2,000 more low-income students through our program and on to college. It also heightens awareness of the monumental challenges under-served students face throughout the college admissions process, and the impact organizations like Let’s Get Ready have in leveling the playing field and thereby making college more accessible for these kids.”
Let’s Get Ready now runs 63 programs throughout the northeast, serving about 2,500 students with the assistance of 1,000 college volunteers. On average, these students see a 112 point improvement in their SAT scores and over 90% of Let’s Get Ready students go directly to college after high school.
The program has deep roots in Scarsdale, as it was founded by 1996 SHS grad Eugenie Lang Rosenthal, during her sophomore year at Harvard. She recognized the need to expand college access and enable more children in under-resourced schools to break the cycle of poverty by going to college. Like so many of her classmates from Scarsdale High School, Eugenie had taken a costly SAT prep course, had college-educated parents, attentive counselors, and the help of tutors when she needed help. Eugenie decided it was time for her and her peers to “let down the ladder” for another generation of students, especially those who did not have college-educated families, or SAT courses, and who struggled in schools where the average ratio of students to guidance counselors is 740:1, (the national public school average). So Eugenie called a group of her friends, contacted churches in Mount Vernon to find space and recruit students, and within two weeks of the idea’s conception, in the summer of 1997, there were 30 students and 10 volunteers in a Mount Vernon church basement doing SAT prep and college planning.
Soon after, Jeannie brought Let’s Get Ready to Harvard and then (with help from the College Board and the Samuel Huntington Fund) to New York City. Jeannie left the staff in 2005 to attend business school and start a family, but remains an active member of the Board of Directors (serving as Secretary and as part of the Program Committee).
“A student who goes to college can end poverty in their family forever” says Eugenie. Indeed, a 4-year college graduate, on average, earns more than $1 million more over their lifetime than someone with just a high school diploma, and their children are twice as likely to go to college. “There are many kids who want to college and are able, but the process is so complex” she explains. “By helping kids through that critical, intricate dance right at the end of high school, you not only change their lives, you can re-write the story of their family for generations.”
Many Scarsdale residents are currently involved in Let’s Get Ready, from serving on the Board of Directors, to tutoring for the SAT’s and acting as mentors during the college admissions process. The Board of Directors includes Scarsdale residents Stephen Karotkin, Dan Reingold, Gil Kemp, Evan Meyers, Ann Yaspan, and former Scarsdale resident Priscilla Natkins. Former Scarsdale resident Nancy Katz heads up a mentoring program that pairs college applicants with adult mentors who guide them through the college application process. Present and past mentors include Scarsdale’s Jon and Nancy Alderman, Anna Decker, Shelley and Richard Effman, Nancy Karotkin, Flo Wiener, Nancy Rubini, Bud Kroll, Susan Roth, Susan Friedman, Laura Nassau and Joanne Wallenstein. In addition, at college campuses around the northeast, college students from Scarsdale are tutoring local high school students to prepare them for their SAT’s.
Ask Dr. Narins
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If you have questions about cosmetic procedures and surgery, you’re in the right place. We have an expert in our midst. Dr. Rhoda Narins is a 40-year resident of Scarsdale and a pioneer in the field of cosmetic surgery. She grew up here in Westchester, graduated from Barnard College, Columbia University and New York University School of Medicine. She is a full clinical professor of dermatology at NYU and even served as president of the American Society for Dermatologic Surgery. She is a recognized leader in the field; involved in research and serving as an investigator in many of the filler, toxin and liposuction FDA clinical trials.
In an effort to learn more about her and what she offers, we interviewed Dr. Narins and here is what she said:
How long have you lived in Scarsdale and what do you like about living here?I grew up in the area and lived here for over 40 years. It is a wonderful and beautiful community with a great school system. In fact my daughter lives here with her children and many of her friends have returned to town.
How has the Village changed – if it all, during your time here? Many stores have come and gone and parking has gotten harder. I really miss Vaccaros shoe repair shop.
How many years have you been practicing in Westchester? 35+ years
Which cosmetic procedures do you do most frequently? We are expert in most dermatologic surgical and cosmetic procedures. We do fillers, Botox and other toxins, safe liposuction of all areas with local anesthesia, lasers, peels, spider and varicose vein therapy. We treat many skin cancers and benign lesions. We also do hair transplants and permanent tattooing for lips and eyebrows.
What brings patients to your office for cosmetic procedures, i.e. what do they wish to correct/improve? Most patients just want to look better but natural. Specifically, they want to eliminate lip lines, bunny lines, frown lines, saddlebags and crow’s feet. They come in before big events or big birthdays … and some want to look healthier and better after life changes such as a divorce or a job loss.
What are some common fears and misperceptions among patients about cosmetic procedures?
- Many are afraid of toxins – but Botox is the most common cosmetic procedure in the U.S. In fact, we have used it cosmetically in our office for more than 20 years with wonderful results and it has been used for more than 30 years for non-cosmetic reasons.
- Some are afraid that they will have no movement in their faces or look blown up or overdone. I explain that we often notice those that are overdone. However, when done correctly, cosmetic procedures look natural and healthy. I always leave some movement and try to make someone look like themselves, but better.
- Others fear pain or bruising: Botox takes less than five minutes to administer, and we use a topical anesthetic first, so that people don’t’ feel anything. In addition, we use blunt tipped needles for fillers to ensure minimal to no bruising.
- I have done the FDA studies on many of the toxins so I am very experienced with them.
What are some of the newer procedures/options on the horizon that our readers may not be familiar with? Once patients see the affect of Botox on the upper face, they may want to try fillers for the bottom of the face. New fillers such as Beletero have been approved and there are more on the horizon such as Emervel. Aquamid and Voluma are in clinical trials.
Can newcomers come in for a consult? Absolutely – we’ll take a look and tell you if you are a candidate for a procedure.
What is the price range for procedures and are any covered by health insurance? None of these cosmetic procedures are covered by insurance so we work hard to give the patient the most improvement for the amount they can afford. Sometimes the cost of the consult can be added into a procedure.
When are you in your Westchester office and how can our readers make an appointment? I am in the Westchester Office at 222 Westchester Avenue in White Plains on Monday, Wednesday and Friday from 8:30 AM on. Patients can call 914-684-1000 or 212-288-9910 to make an appointment. We also have a city office on Fifth Avenue at 80th St.
Also, you can learn more about our procedures by looking at our website, www.narins.com
